R / c fail as a result of
5 major problems:
1. Poor advertising sales
2. Bad programming
4. Staffing issues
5. No interactive media component
Underperforming stereo are, typically, deficient in one or even more of these areas.
Let`s first take a look at sales. You'll have the most effective programming and a lot interesting content on your own radio station, however if you simply can't sell it off, then you've got an appealing challenge on your hands.
Radio sales isn't brain surgery or too difficult. Additionally, there are no Houdini magic or mumbo jumbo involved.
Radio Station Consultant
To reach your goals in radio sales, you should master some simple, yet incredibly-powerful concepts, and possess the motivation and discipline to execute these concepts everyday.
It's not about "selling spots." That's very short-sighted and short-term. Your salespeople will be doing nothing greater than running set up.
What brings greater and longer-term results is your salespeople stand before decision-makers by having an idea, using a plan, vision, a spec spot, and order the business enterprise. If they are not seeking the business, then what makes them there? Radio Station Sales And Programming Consultant
I show salespeople making a lot of cash (for themselves as well as the station) selling local direct business. What direction to go, and ways to get it done. Who to penetrate front of. Things to say, and ways to express it.
Having sold literally millions-of-dollars valuation on inventory, Let me tell you that massive success in radio sales isn't easy, however it is all so incredibly-simple!
Next, let`s discuss programming. Today`s massively-successful stereo are creatively hyper-focused on the very specific target market, and exude these seven critically-important qualities:
1. No Hype
3. Fun to get along with
4. Respect, trust & fairness
5. Consensus, not confrontation
6. Make dreams come true, change the world, develop a better life
7. Establish deeper relationships & stronger bonds along with your listeners
Having programmed stations in many different different formats in small, medium and major markets, Let me tell you that massive success in radio programming is difficult, but, like sales, it is rather, very simple!
In order to dramatically improve sales, programming, and every department at the radio station(s), then let's have a conversation and get the ball rolling.
Call me for a free, confidential first consultation. Speak directly beside me, no associate. My contact number is 631-764-6460.
I look forward to hearing from you, and am very excited about working with you!
Stefan Rybak Company
Media. Marketing. The effectiveness of Now!
10 Shore Road, Mount Sinai, NY 11766
Cell phone: 631-764-6460